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Rainbow Pride Auckland

Following the demise of the annual Pride Parade in 2019, a newly established Pride brand was launched to support the ongoing longevity of Auckland’s Pride Parade and associated local events.  Rebranded as the Rainbow Parade and organised by a new community group called Rainbow Pride Auckland.  I was asked to create a vibrate brand and …

EMA Sleep Easy Campaign

Introduction EMA is a business membership association, Sleep Easy was a membership renewal and lead generation campaign. Lead generation utilised email automation, supplying end-users access to limited resources and data capture for ongoing marketing and the membership team. The project was initially trialled and scaled up to include a membership renewal component. The campaign included …

EMA Website Mockup

EMA is a business membership association, as part of a wider brand refresh I was a project lead for the redevelopment of our corporate website. Working within an existing CMS platform and up skilling our in-house marketing team, to ensure both business and customer needs were met. Scope of work UX Lead  | Web Design  …

Rainbow Heart Project

Rainbow Heart Project is a fundraising marketplace and event listing platform.  Connecting the Rainbow Community and raising funds for the annual Rainbow Pride Parade in Auckland. Built using WordPress, Woocommerce framework and Elementor website builder. Scope of work UX Design  |  Web Design  |  Logo Design  |  E-commerce